1. To promote national reconciliation and integration through the field of photography.
  2. Enlighten the society on the possibilities of using photography towards benefaction.
  3. Attempt to direct the community who are using traditional cameras as well as the mobile phone cameras which currently are used abundantly, to create meaningful photographs.
  4. Provide a basis to assess classy photographs and popularize the same among the community.
  5. Promote the art and science of photography, including the advancement of the photographic medium, the photographer, the business and the field of photography, by creating an awareness of the virtues of the photographic industry, and the noble job of the photographer, and how they could contribute to the nation-building endeavours.